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Question
The first step in the cognitive decision-making process is to conduct an information search.Answer
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Sylvester is a financially poor college student. He tries to make every purchase decision a wise one because of his economic situation. Based on the types of risk mentioned in the text, Sylvester's primary risk when making decisions would appear to be a psychological risk.
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Consumers can be thought of as ________ because they tend to make decisions in the simplest way possible.
A) high in need for cognition
B) superprocessors
C) utility maximizers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
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Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
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In a thought process called ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.
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A) Japan
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Rules of conduct that guide actions in the marketplace are known as ________.
A) norms
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Values associated with a long-term orientation are respect for social obligations and the need to save face.
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The indulgence versus restraint dimension of Hofstede's Dimensions of National Culture deals with the extent to which a society allows relatively free gratification of basic and natural human drives related to enjoying life.
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A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.
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B) culture production system (CPS)
C) culture distribution system (CDS)
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The aspect of a cultural system which describes the mental characteristics of a people and the way they relate to their environment and social groups is known as ________.
A) ecology
B) social structure
C) ideology
D) anthropology