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Question
The first step in creating AR perceptual GAP maps typically involves:
A. measuring consumers attribute perceptions using a Likert-type scale.
B. creating a data cube that is impressive in size.
C. conducting a factor analysis to group individual respondents together based on preferences.
D. conducting a cluster analysis to reduce large attributes to small factors.
Answer
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Related questions
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Under the concept of strict liability, the:
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The _____ is typically the last stage in the life cycle of a public concern that often lasts for years, and where general shifts in a country's political thinking may cause various issues to move into or out of the idle state.
A. trial support phase
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Which of the following is true of the stirring phase of the life cycle of a public concern?
A. It is characterized by a would-be leader and a muted cause seeking a political base.
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Managements today demand tough standards, rigorous auditing at all points, good record keeping, and training of new product employees.
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The General Agreement on Tariffs and Trade (GATT) allows a nation to restrain imports from countries where piracy is a problem.
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The concept of strict liability requires proof that a direct sale from the manufacturer to the injured user took place.
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New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries.
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With reference to the various considerations in concept testing research, describe the real-time response survey procedure.
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Discuss the use of prototypes as concept statement formats.
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Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.
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Conjoint analysis is used to identify _____.
A. survey variations
B. the optimum combination of attributes
C. high-potential gaps
D. the optimum price for a product
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The optimum proportion of attributes desired by a market can be identified with the help of ____.
A. attribute calibration
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A concept statement developed during the new product development process:
A. describes the technology to be used for manufacturing the product.
B. discusses the results of prototype testing.
C. states a difference and how that difference benefits the customer.
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A product concept is a:
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B. product feature.
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Concept testing was essentially invented by ____.
A. industrial firms
B. wholesalers
C. retailers
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Which of the following actions can prevent the bazooka effect?
A. Allowing an idea source to participate in the initial reaction
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Describe the cumulative expenditures curve.