Question

The faster a company's business environment is changing, the more critical it becomes for its managers to

A) pay attention to early warnings of future change and be willing to experiment to establish a market position in the future.

B) determine whether the company has a balanced scorecard for judging its performance.

C) establish controls to monitor the impact of external changes appropriately and ensure the internal environment is maintained.

D) replicate and implement only those strategies that have worked for rivals.

E) determine what changes should be made to its customer value proposition.

Answer

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