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Question
The expansion of newspaper circulation in America was fostered by:a. traveling circuses, carnivals, and theatrical performances.
b. increased interest among readers for television program listings.
c. extended railroads and growing urban centers.
d. highly differentiated but unbranded products.
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.