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Question
The _____ element of the marketing mix is the physical item or service that a company is selling.a. principle b. price
c. product d. promotion
Answer
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Related questions
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SWOT is the acronym for _____.
a. supply, wealth, occupations, and threats
b. supply, weaknesses, opportunities, and testing
c. strengths, weaknesses, opportunities, and threats
d. strengths, wealth, occupations, and testing
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In a(n)_____, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes.a. market economic structure b. informal economic structurec. hierarchical economic structure d. network economic structure
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One significant component of _____ can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer.a. economic costs b. transaction costsc. opportunity costs d. retention costs
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_____ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-and-sale transaction.a. Opportunity costs b. Operating costsc. Transaction costs d. Historical costs
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A(n) _____ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in electronic data interchange.a. value-added network b. freight forwarderc. business incubator d. online retailer
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Economists use a formal definition of market that includes two conditions: first, the potential sellers of a good come into contact with potential buyers, and second, that a medium of exchange is available.
a. True
b. False
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A product's shipping profile is a collection of details about the shipper.
a. True
b. False
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A commodity item is a product or service that is hard to distinguish from the same product or service provided by other sellers.
a. True
b. False
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Value-added networks are leased telephone lines that establish direct network connections to all trading partners of an organization.
a. True
b. False
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Business-to-business electronic commerce occurs when a person sells an item through a Web auction site to another person.
a. True
b. False
Q:
A transaction is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
a. True
b. False
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In the context of professional services using a fee-for-service revenue model, _____ was a pioneer in offering online therapy to patients in the United States.a. CPA Directory b. Cope Todayc. Dow Jones d. Salon.com
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One problem that the Web presents for clothing retailers of all types is that _____.
a. customers are unwilling to buy clothing on-line
b. the color settings on computer monitors vary widely
c. the Web catalog revenue model is not flexible
d. online retail sales are not cost-effective
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Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks.
a. True
b. False
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The Web provides a way for technical content developers to reach retail customers.
a. True
b. False
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A(n) _____ is a set of instructions that gives Web developers more control over the format of displayed pages.
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Of the six behavior-based categories of Internet users, _____ are in search of a good deal.
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The _____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.a. trigger b. click-throughc. retention d. conversion
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The first time that a particular visitor loads a Web site page is called a(n) _____.a. trial visit b. ad viewc. repeat visit d. page view
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A _____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process.a. trigger word b. shopping cartc. marketspace d. padlock
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Obtaining identifiable names to use on the Web can be an important part of establishing a Web presence.
a. True
b. False
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Companies that have a well-established brand name or reputation in a particular line of business usually want the URLs for their Web sites to reflect that name or reputation.
a. True
b. False
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What are the business objectives of creating an effective online presence?
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In the _____ communication model, both the buyer and the seller participate actively in the exchange of information.
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An organization's _____ is the public image it conveys to its stakeholders.
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Two or more companies who have joined forces to undertake an activity over a long period of time are said to have created a(n) _____.