Question

The disadvantages of using a franchising strategy to pursue opportunities in foreign markets do not include
A. maintaining quality control.
B. having to decide whether to allow foreign franchisees to modify the franchisor's product offering to better satisfy the tastes and expectations of local buyers.
C. foreign franchisees that do not always exhibit strong commitment to consistency and standardization.
D. franchisees bearing most of the costs and risks of establishing foreign locations, so a franchisor has to expend only the resources to recruit, train, support, and monitor franchisees.
E. the ability to build multiple profit sanctuaries.

Answer

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