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Question
The director of a promotional agency has several clients who are skeptical about using branded entertainment. Which of the following should he tell his clients about branded entertainment in order to convince them to use it?a. "Branded entertainment began with the birth of television and the first variety showit is very effective."
b. "It does not matter if your target audience is using DVRthey would still receive your promotional message."
c. "Branded entertainment lowers the stakes and raises the potential payoutit is the best option for your promotion."
d. "If you use it, you will be able to measure the success of your advertising efforts much more easily."
Answer
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