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Question
The desire phase of a conventional marketing or sales message shouldA) cut through "the clutter" to get your audience's attention.
B) build interest in the product or service that the message is promoting.
C) expand on your explanation of how what you're selling will benefit the audience.
D) include a persuasive and persistent call to action.
E) oversell the benefits of your product or service.
Answer
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Related questions
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You should include a comma when a date consists only of the month and year.
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Which of the following words is misspelled?
A) Accomodate
B) Exaggerate
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D) Receive
E) Disbursement
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Most employers interview an applicant multiple times before deciding whether to offer a person a job.
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You could send a ________ after an interview if you haven't received the interviewer's decision by the promised date or within two weeks.
A) thank you note
B) formal complaint
C) message of inquiry
D) message of intent
E) prospecting message
Q:
When you discuss salary requirements with a prospective employer, you should
A) let the interviewer raise the topic first.
B) say that your requirements are negotiable or that you expect to receive a competitive compensation package.
C) try to negotiate a higher salary if you are not satisfied with the offer and are in a good bargaining position.
D) focus on the unique value you can bring to the job.
E) do all of the above.
Q:
If you are a smoker and are going to a job interview,
A) ask the interviewer politely if you can smoke.
B) smoke only if the interviewer smokes.
C) refrain from smoking before and during the interview.
D) smoke just prior to the interview to calm yourself.
E) call ahead and ask whether smoking is allowed in the building.
Q:
When responding to questions during a job interview, you should
A) stick to neutral topics such as the weather.
B) look for opportunities to frame your answers as brief stories rather than simple declarative answers.
C) limit yourself to yes or no answers only.
D) not be afraid to ask, "Could we move on?" if the employer asks a question you don't like.
E) do none of the above.
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"Feb. 10th 2013" is the correct way to type the date in a letter.
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In business documents, abbreviations such as U.S.A. and M.B.A. must always contain periods.
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When preparing a formal report that will be bound, leave at least a
A) uniform 2-inch margin on all sides.
B) 2-inch margin at the top and bottom and a 1-inch margin on the sides.
C) 1-inch margin on three sides and a 1-1/2-inch margin on the bound side.
D) uniform 1-1/2-inch margin on all sides.
E) 3-inch margin on the left side of each page.
Q:
The quality of paper is measured by
A) length and width.
B) weight and cotton content.
C) color and texture.
D) style of letterhead and corporate logo.
E) how much it costs per ream.
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Employers can use sophisticated job simulations during online interviews to
A) identify good candidates.
B) give applicants an idea of what the job is like.
C) reduce the risk of employment discrimination lawsuits.
D) all of the above.
E) none of the above.
Q:
When you're participating in a video interview with a prospective employer
A) make eye contact with the camera.
B) concentrate on your computer screen.
C) read from a carefully prepared script.
D) dim the lights in the room to minimize glare.
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Q:
In a working interview,
A) the candidate meets with an interviewer as the interviewer performs normal duties.
B) no questions are asked—the candidate simply shows up and begins working so that those involved with the hiring decision can evaluate him or her.
C) interviewers avoid asking about anything other than work: hobbies and other personal matters are not addressed.
D) the candidate "shadows" several employees, and is asked to explain which job seems best and why.
E) the candidate actually performs a job-related activity during the interview.
Q:
________ interviews allow one or more interviewers to meet with several candidates simultaneously and to observe how the candidates interact with potential peers.
A) Panel
B) Group
C) Team
D) Collaborative
E) Inclusive
Q:
In the second stage of interviews, your best approach is to
A) stick to brief yes and no answers to the interview questions.
B) relate your training and experience to the organization's needs.
C) inquire about salary and benefits.
D) press for an immediate decision on whether or not to hire you.
E) do all the above.
Q:
Most employers interview an applicant ________ before deciding to make a job offer.
A) once
B) multiple times
C) via email
D) anonymously
E) None of the above–most companies have dispensed with the interview process entirely.
Q:
In the middle section of a job application letter, you should
A) present your strongest selling points in terms of their potential benefit to the organization.
B) give your entire work history, in case the employer doesn't review your résumé.
C) address your shortcomings and stress that you're willing to learn.
D) state your minimum salary requirements, even if the employer has not requested them.
E) ask for an interview and include your contact information.
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Because application letters are ________ messages, the AIDA approach is ideally suited for them.
A) positive
B) negative
C) persuasive
D) routine
E) personal
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Explain the function of each phase of an application letter written in the AIDA format.
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What six tasks do you need to complete to prepare for a successful job interview?
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What are the two primary aims of screening interviews?
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At the close of an interview, you should impress the interviewer with your assertiveness by pressing for an immediate decision.
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Body language is particularly important during the warm-up phase of a job interview.
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Of the three stages of a job interview, the close is the most important.
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One challenge in a screening interview is to keep your answers short while distinguishing yourself from other candidates.
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If a newspaper article doesn't have an author, your citation begins with the title of the newspaper.