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Question
The Delphi technique is particularly well suited to:a. new product forecasts.
b. estimation of future events for which historical data are limited.
c. situations that are not suited to quantitative analysis.
d. All of the above.
e. Only (b) and (c).
Answer
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Related questions
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a. a value network.
b. relationship dynamics
c. a strategic asset.
d. a market scope.
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c. strategic marketing.
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e. competitive advantage.
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A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:
a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
c. emphasize low-price strategies to penetrate a mass market.
d. all of the above.
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Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:
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b. a product market.
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Qualitative sales forecasting techniques provide a systematic analysis of cause and effect relationships.
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_____ is the integration of business processes from end user through original suppliers that provides products, services, and information that add value for customers.
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Not all products nor all customers require the same level of logistical service.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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Which of the following characteristics is true of induced strategic behavior?
a. Communication is consistent with organizational flow.
b. An informal network assesses technical and market merit.
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d. All of the above.
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The balanced scorecard measures the performance of a business unit from:
a. a customer perspective.
b. a financial perspective.
c. a learning and growth perspective.
d. all of the above.
e. (a) and (b) only.
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b. business markets.
c. global markets.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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