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Question
The correlation matrix below provides the results of a recent commercial test. A * indicates a statistically significant correlation.| Age | Income | Rating of ad believability | Rating of ad liking | Purchase intent | |
| Age | 1 | ||||
| Income | .57* | 1 | |||
| Rating of ad | |||||
| believability | -0.38 | 0.02 | 1 | ||
| Rating of ad | |||||
| liking | 0.09 | -0.05 | .87* | 1 | |
| Purchase | |||||
| intent | -0.15 | 0.04 | .83* | .57* | 1 |
Answer
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