Question

The competitive threat that outsiders will enter a market is weaker when

A) financially strong industry members send strong signals that they will launch strategic initiatives to combat the entry of newcomers.

B) the industry's market growth is rapid.

C) the pool of entry candidates is large and some have resources that would make them formidable market contenders.

D) newcomers can be expected to earn attractive profits.

E) buyers have little loyalty to the brands and product offerings of existing industry members.

Answer

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