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Question
The cohort of consumers born between 1965 and 1985 has been labeled ________, or "baby busters."A) Silent Generation
B) Generation X
C) Generation Y
D) Generation Z
Answer
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Related questions
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The first step in the cognitive decision-making process is to conduct an information search.
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B) Most people are unaware of the true risk of making certain decisions and believe that a larger wager has higher odds of winning.
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A) habitual decision
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C) noncompensatory
D) conjunctive
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Consumers can be thought of as ________ because they tend to make decisions in the simplest way possible.
A) high in need for cognition
B) superprocessors
C) utility maximizers
D) cognitive misers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
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Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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C) hyperopia
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
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A) botnet
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In Japanese, the word gemba means ________.
A) a possible interpretation of the truth
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A) Japan
B) Mexico
C) Germany
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A) norms
B) business ethics
C) codes
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B) culture production system (CPS)
C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)