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Question
The code of ethics adapted by the _____ speaks about doing no harm, fostering trust, and improving "customer confidence in the integrity of the marketing exchange system."
A. American Counseling Association (ACA)
B. Society for Marketing Resources
C. American Marketing Association (AMA)
D. Marketing Research Association (MRA)
Answer
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Related questions
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A policy that results when an organization is driven by events and/or a fear of future events is known as a _____.
A. distributive ethical policy
B. reactive ethical policy
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_____ in business means that stakeholders have visibility deep into the processes and information of an organization.
A. Transparency
B. Conformity
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D. Organizational integrity
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A. Loss of market advantage through corporate espionage
B. Loss of trust among employees
C. Rise in costs due to maintenance of transparency
D. Decline of productivity of employees
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B. Declaring an Ethics Day and allowing every department to share its success stories
C. Communicating only to internal stakeholders
D. Recognizing employees who represent the standards of behavior to which the company is committed
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The _____ is a private piece of a company's network that is made available to customers or vendor partners using secured access with a unique password.