Question


The Clinique Division of Este Lauder, Inc., markets cosmetics through department stores. Clinique reports that 37 percent of non-customers who visit its website later purchase a Clinique product at a department store. It is impossible to purchase the items from the website; rather Clinique uses its __________ website to build customer relationships.
a. conventional
b. transactional
c. promotional
d. transformational
e. customer conversion

Answer

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