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Question
The business head of a nationwide amusement park chain has asked the marketing director of the company to finalize this season's radio advertising plan and report back to him. The marketing director still needs to decide whether he should use local spot radio advertising or network radio advertising. How will his decision impact the company?a. Clients will either make decisions on running ads or agencies will make decisions on running ads.
b. Programs will be based either on news and sports or business reports and short features.
c. Scripts for broadcast will need to be developed or announcers will need to be hired to ad-lib from a list of points during broadcast.
d. Well-defined geographic audiences will be targeted or nationwide audiences will be targeted.
Answer
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