Question

The Burdell Wheel and Tire Company has completed a total cost analysis for two suppliers of tires to support their business. They also consider delivery speed, consistent quality and volume flexibility in their selection process. Each criterion is given a weight (total = 100 points), and each supplier is scored on each criterion (1 = poor, 10 = excellent). The data are shown in the following table.


CRITERION WEIGHT LEXINGTON TIRE IRMO AUTO
Total Cost 20 5 6
Delivery Speed 25 6 5
Consistent Quality 25 8 6
Environmental Sensitivity 30 4 7

Using the preference matrix approach for selecting suppliers, which supplier should Burdell select?

Answer

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