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Question
The benefits of having a trade show exhibit to business marketers include:a. the ability communicate with a large and interested audience.
b. free publicity.
c. the generation of sales leads.
d. All of the above.
e. Only (a) and (c).
Answer
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Related questions
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a. a value network.
b. relationship dynamics
c. a strategic asset.
d. a market scope.
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c. strategic marketing.
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e. competitive advantage.
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A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:
a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
c. emphasize low-price strategies to penetrate a mass market.
d. all of the above.
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Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:
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b. a product market.
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a. Communication is consistent with organizational flow.
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a. a customer perspective.
b. a financial perspective.
c. a learning and growth perspective.
d. all of the above.
e. (a) and (b) only.
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