Question

Telsteer Mobil, a smartphone manufacturer, is working on developing its next-generation products. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized product features for specialized needs and tastes. What basic strategic approach has Telsteer decided upon?
A. Focused differentiation
B. Best-cost provider
C. Low-cost provider
D. Broad differentiation
E. Focused low-cost

Answer

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