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Question
Techniques for preparing effective sales messages include all EXCEPTa. presenting supporting evidence to satisfy the receiver's needs.
b. making the action clear and simple.
c. offering a guarantee or including an enclosure.
d. requiring an immediate response from the receiver.
Answer
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Related questions
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Which of the following sentences best introduces a graph in a written report?
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Which of the following is an effective device for gaining attention in a persuasive message?
a. A personal experience
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Businesses have learned that unethical behavior
a. is sometimes required when persuading people in lower socioeconomic groups.
b. is sometimes justified when the desired action is achieved.
c. is always followed by negative legal repercussions.
d. is not good for business in the long run.
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As indicated by Maslow's need hierarchy, people may respond favorably to
a. appeals that focus on promises of best price and the need to find a bargain.
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d. both b and c.
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The principles used in selling an idea are similar to those used in selling products.
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Improving on Constructive Criticism
A new medical assistant, Janelle, was hired at an outpatient medical center. Her supervisor found an error she made on a patient's record and sent Janelle the following email. Edit the email so that it is a good example of constructive criticism.
"I just want you to know how angry I am to find an error you made on Mr. Smith's record yesterday. How careless can you be about such an important thing? There is absolutely no room for carelessness in this job because people's lives depend on us! I've fixed the error, but if this ever happens again, you may loose your job."