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Question
Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each ________ will deliver a consistent and positive message to consumers about the company.A) public relations message
B) touchpoint
C) advertisement
D) logo
E) media vehicle
Answer
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Related questions
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A) access data from key partners
B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
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B) PRM (partner relationship management)
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) personal selling
B) advertising
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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D) the American Marketing Association (AMA)
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B) cold calling
C) networking
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A) intangibility
B) perishability
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A) intangibility
B) perishability
C) variability
D) personalization
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