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Question
Sweden's smaller population explains why IKEA, Saab, and Ericsson have looked beyond their borders for significant growth opportunities.Answer
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Because they are in transition, the markets of Central and Eastern Europe present interesting opportunities and challenges which include:
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The objective of the EU member countries is to harmonize national laws and regulations so that goods, services, people, and money can flow freely across national boundaries.
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There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the followingexcept:
A) any organization wishing to compete in Japan must be committed to providing top-quality products and services.
B) repeat visits and extended socialization with distributors.
C) goods marketed should have a semblance of western products and services.
D) marketers must master the keiretsu system of tightly knit corporate alliances.
E) trust has to be built before conducting successful business.
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Which one of the ASEAN members has the World's second-largest container port?
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Chile decided to become only an associate member of Mercosur and hence participates in the free trade area aspect of Mercosur as well as the customs union.
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Competing ideologies in South America help explain why intraregional trade is yielding more benefits.
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Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA.
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D) low prices for land, inexpensive labor, and ideal growing conditions for the Malbec grape have combined to make Argentina's wine industry a major player in world markets.
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Late movers in global markets can never succeed even by developing innovative business models.
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The basis for global marketing expert David Arnold's framework for screening intercountry comparisons include:
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The concentration of income in the high-income and large-population countries means that a company can be "global" by targeting buyers in:
A) just 50 countries.
B) just 20 countries.
C) just 10 or fewer countries.
D) just 30 countries.
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Ericsson, IKEA, Saab, and other companies based in Sweden have looked beyond their borders for significant growth market because:
A) Sweden has high total annual income.
B) Sweden has low total annual income.
C) Sweden has a fairly small population.
D) Sweden is land locked geographically.
E) Sweden has relaxed export policies.
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The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. All of the following are variables that are commonly used except:
A) demographics.
B) polycentrics.
C) behavioral characteristics.
D) benefits sought.
E) psychographics.