Question

Successful broad differentiation allows a firm to

A) be the industry's best-cost provider.

B) set the industry ceiling on price.

C) avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.

D) command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand.

E) take sales and market share away from rivals by undercutting them on price.

Answer

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