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Question
Strategic communication campaigns that are reported in what is called an integrated manner is described in which one of the following?
a. reporting on outcomes according to PESO media channels
b. reporting on outcomes irrespective of media channel
c. reporting on outcomes according to audience
d. reporting on outcomes irrespective of campaign tactics
Answer
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Related questions
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In the PESO model, which one of these allows the company story to be passed on?
a. paid media
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a. cost and timeline
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a. first
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a. develop the research to set organizational objectives
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a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
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a. research
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c. preferred timeline
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