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Question
Starz Inc., a toy manufacturer, wants to attract new customers while retaining its old customers. In which of the following conditions is Starz Inc. is likely to be most vulnerable to consumers' switching behavior?a. When its customers are satisfied with its product offerings
b. When it operates in a business environment with high competitive intensity
c. When its largest competitor's product is priced much higher than its own
d. When it is the only product of its type in a market
e. When the cost of switching to competitors' products is high
Answer
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