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Question
Stan has never entered into any of the Resplendent Stores, a chain of retail stores, in more than ten years. Because of a bad past experience, he harbors a particular aversion for them, and he has vowed never to shop in any of their stores. Stan is best described as a(n) _____ with respect to Resplendent Stores.a. antiloyal consumer
b. disconfirming consumer
c. late adapter
d. laggard
e. state-oriented consumer
Answer
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