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Question
St. Louis Capital Equipment Company found that organizational buyers view reliability as being important in the purchase of a machine tool. In turn, research indicates that a new model recently introduced by the firm is viewed by organizational buyers as being superior to competing brands on the reliability dimension. Thus, reliability would be classified as a _____ attribute.a. primary
b. star
c. dominant
d. determinant
e. focal
Answer
This answer is hidden. It contains 1 characters.
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