Question

Sparkle Spin, a national appliance brand, recruited 15 people as brand managers. They all took a test as part of the recruitment process. Three months after the recruitment, their test scores were analyzed along with their performance on the job to find a substantial correlation between the two factors. Which method of research is exemplified in this scenario?

A) content validation

B) predictive validation

C) concurrent validation

D) construct validation

E) diagnostic validation

Answer

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