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Question
Source ________ refers to the message source's perceived social value.A) valence
B) attractiveness
C) class
D) hierarchy
Answer
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The first step in the cognitive decision-making process is to conduct an information search.
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A small company, Craig Inventions, produced a pill that had the nutrient value of a healthy breakfast. The company put the product on the market as a substitute for breakfast for busy people. The product failed. Craig Inventions then marketed the pill as a diet product and it became very successful. What does the example best demonstrate?
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B) The company confused a subordinate level with a basic level of categorization, which led to the company's failure to identify the product's most important competitors.
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A) Mental accounting emphasizes the extraneous characteristics of the choice environment even if the results are not rational.
B) Most people are unaware of the true risk of making certain decisions and believe that a larger wager has higher odds of winning.
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A) habitual decision
B) compensatory
C) noncompensatory
D) conjunctive
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A) high in need for cognition
B) superprocessors
C) utility maximizers
D) cognitive misers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
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Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
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Explain the concept of the 80/20 rule and why it is important to marketers.
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A) botnet
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C) identity theft
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B) social marketing
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A) a possible interpretation of the truth
B) the one true source of information
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A) Japan
B) Mexico
C) Germany
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A) norms
B) business ethics
C) codes
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Values associated with a long-term orientation are respect for social obligations and the need to save face.
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A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.
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A) cultural funnel
B) culture production system (CPS)
C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)