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Question
Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.Answer
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a. consumers who do not aspire to move up the social ladder.
b. consumers who work their way into a class.
c. consumers who believe in conspicuous consumption to gain entry into a class.
d. consumers marked in some way that indicates their place in the society.
e. consumers born into a social class.
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a. habitus
b. conceptus
c. status
d. prospectus
e. stratum
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List the fundamental elements of verbal and nonverbal communication. Describe a recent interaction you had with another person and discuss the elements of verbal and nonverbal communication that took place.