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Question
Some retailers advertise items at very low prices or even below cost just to get customers into the store. The rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.A) bait-and-switch
B) price lining
C) predatory pricing
D) loss leader pricing
E) dynamic pricing
Answer
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Related questions
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