Question

Social media giant Facebook Inc. decided to expand outside its home market in order to

A) gain access to new customers for the company's products/services.

B) increase its business risk by competing with local social media providers such as WeChat.

C) achieving differentiation through economies of scale, experience, and increased purchasing power.

D) match its core competencies and capabilities with rival social media companies such as Snapchat and Instagram.

E) identify new and stronger resources and capabilities in its home market.

Answer

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