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Question
Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.a. planning capacity on the basis of peak demand
b. buyer-seller interaction requires that the service be done "right"
c. focusing promotion on the advantages of non-ownership
d. using pricing and promotion to even out demand peaks and valleys
e. developing systems that minimize deviations and human error
Answer
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