Question


Seminar selling is a method of personal selling in which __________.
a. the company provides a free audit of the buyers' purchase behaviors to identify any weaknesses and then provides formal training on more effective buying behaviors
b. a group of the organization's R&D personnel conducts a product demonstration and training seminar for all major customers
c. salespeople and other company resource people meet with buyers to discuss problems and opportunities
d. a company sales team conducts an educational program for a customer's technical staff to describe state-of-the-art developments
e. a company selling services tries to overcome the problems associated with the intangibility of service

Answer

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