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Question
Scenario 12-4You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
The interviewer says, "Around here, for most media classes, we generally use cost per thousand to determine which media delivers the largest audience at the lowest cost. And of course with the Internet, we use another measure to calculate how people mention the brands." If you"re smart, you will respond by saying,
a. "Oh really? Might that be the really simple syndication?"
b. "Oh really? Might that be the gross rating points?"
c. "Oh really? Might that be the net promoter scores?"
d. "Oh really? Might that be the cost per rating point?"
Answer
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