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Question
Scenario 12-4You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
The interviewer says that the position will involve working with both measured and unmeasured media. Then she asks what you know about these two types of media. You should answer by saying:
a. "In the early days of advertising, all media were unmeasured. Currently, however, only advertising on the Internet is considered unmeasured."
b. "Measured media include the Internet, television, radio, magazine, newspaper, and outdoor media. Unmeasured media include everything else, such as events, product placements, and coupons."
c. "Measured media includes paid Internet search and retail shelving. Unmeasured media consists of syndicated and local TV."
d. "Measured media is directed at households and individuals. Unmeasured media is directed at businesses and members of trade channels."
Answer
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