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Question
Scenario 14-2You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.
In running keyword searches using Google, you took part in a common practice. Advertisers could make use of this by paying Google and making them:
a. display ads on a site after a page has been requested but before it has loaded.
b. place ads in or near relevant search results based on key words.
c. track the users who use specific keywords over and over again.
d. measure the click-through rates of the ads that are placed.
Answer
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