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Question
Scenario 11-2You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several thirty-second radio spots for the City of Milwaukee Tourism Bureau. The Bureau wants to feature its own information center and tours, city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director, of the City of Milwaukee, for review and approval.
Last week, you met with your copywriters and reminded them of the various options they had in writing for radio. What are the four basic formats available to them in creating a radio ad?
a. Announcement, testimonial, reason-why, and hard-sell formats
b. Sound effect, jingle, slogan, and disc jockey formats
c. Music, dialogue, announcement, and celebrity formats
d. Information, entertainment, persuasion, and testimonial formats
Answer
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