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Question
Scenario 11-4You are a production assistant working on a thirty-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
One of the ideas in an early brainstorming session was to start the Happy Heart Hound commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses. Which of the following guidelines for effective television advertising does this hope to demonstrate?
a. Showing the brand
b. Coordinating the audio and the visual
c. Using an attention-getting opening
d. Emphasizing the audio
Answer
This answer is hidden. It contains 1 characters.
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