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Question
Scenario 13-3You are a media planner at a large advertising agency in Chicago. You are currently assigned five accountsa used car dealer in the northern suburbs of the city, a guitar/drum retailer on the south side of the city, a nationally distributed orange juice retailer, a quick grits hot breakfast cereal sold nationwide but with the strongest sales in large Southern cities, and a ski equipment manufacturer. Each account has requested some type of information from you regarding next year's media buy.
The marketing director for the instant grits cereal wants to supplement the company's national ad campaigns with local campaigns. He plans to target some southern cities, but wants to use a media class with low absolute cost as well as low cost-per-contact. In such a scenario, he should use:
a. newspapers.
b. local magazines.
c. local radio.
d. local television.
Answer
This answer is hidden. It contains 1 characters.
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