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Question
Scenario 16-4You are a marketing associate at a promotional firm that specializes in innovative branding. You will be meeting with several clients next week and you need to review their files and get updated on their latest promotional efforts. One client has made the move to have signs and billboards for his product show up in a video game that takes users through city streets, down country roads, and across bridges and overpasses. Which of the following is a reason why this strategy will have a positive/negative impact?
a. Gamers are irritated by such distractions.
b. Gamers consider this an added attraction when playing games.
c. Gamers get accustomed to ad clutter and do not realize that they exist.
d. Gamers are three times more likely than users of other media to buy the items that appear in product placement.
Answer
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