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Question
Scenario 16-4You are a marketing associate at a promotional firm that specializes in innovative branding. You will be meeting with several clients next week and you need to review their files and get updated on their latest promotional efforts. Another client was considering videogame placement the last time you met, and will be making a decision next week. She wasn"t sure about placing her product in a game, since her company sells mostly to adults and has never specifically targeted kids. You will remind her of research that shows that:
a. a good portion of hard-core players are between 18 to 34 years old.
b. the vast majority of gamers are teenagers, not children.
c. the fastest-growing population of gamers are between 55 to 75 years old.
d. elders who do play video games are more likely to notice products.
Answer
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