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Question
Scenario 15-2The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands.
MusicMixers, a manufacturer of recording equipment, speakers, and microphones based in Baltimore, is a supplier for Sounds Good. The owners of Sounds Good have purchased most of their studio equipment from MusicMixers. Now, MusicMixers is running a promotion of its own. When the sales representative visits, he drops off two expensive leather jackets with a small MusicMixers logo on one sleeve. The jackets are considered as _____ , and are part of a business-market sales promotion.
a. advertising specialties
b. business gifts
c. premiums
d. merchandise allowances
Answer
This answer is hidden. It contains 1 characters.
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