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Question
Scenario 15-2The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands.
The displays commissioned by Sounds Good need to be set up and maintained. Any record store that agrees to do this gets several copies of Planet Moon CDs and past releases from Sounds Good for free. This is known as a(n) ______.
a. incentive
b. merchandise allowance
c. maintenance exchange
d. off-invoice allowance
Answer
This answer is hidden. It contains 1 characters.
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