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Question
Scenario 15-2The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands.
Sounds Good has placed a small catalog inside each compact disc. The catalog features a variety of Planet Moon items that can be orderedthe band's music video as well as Tshirts, ball caps, and travel mugs. These items are considered self-liquidating premiums because the consumer:
a. does not receive the actual product sample but only the advertisement for free.
b. is unknowingly helping to liquidate unwanted product inventory.
c. has the chance to buy them only by purchasing the CD.
d. pays most of the cost for them.
Answer
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