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Question
Scenario1-4Target, a global discount retailer, generates around 65 billion dollars in sales, annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Additionally, Target carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the storefor example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well, however these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies.
The company's goal is for a product with any one of Target's inhouse brand labels on it to be known by consumers for the values of the brandboth tangible and intangible. Thus, in this scenario, Target's goal is to _____.
a. create elasticity of demand
b. conduct market segmentation
c. establish brand loyalty
d. stimulate latent promotion
Answer
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