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Question
Scenario 15-3Stacey is making her weekly trip to the grocery store. She takes with her a National brand coffee coupon worth 50 cents. While shopping she was asked if she would like to try a slice of pizza from a sales person. After tasting it, the sales personal directs her to where the brand is available. When Stacey arrives at her favorite brand of toothpaste, she is delighted to find that she would receive a toothbrush along with the toothpaste attached to the box for no charge. She then runs into a carboard cutout of an actor from a medical drama that she watches on tv, with
a box full of pain relievers built into it. At her last stop, the cereal aisle, she notices that a brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character.
Which of the objectives of promotion did all these activities have in common?
a. Highlighting a particular product attribute
b. Building an image for a product
c. Eliciting immediate purchase of a product
d. Creating loyalty toward a product
Answer
This answer is hidden. It contains 1 characters.
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