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Question
Scenario: Silk Industries LLCSilk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions.Which of the following would be most appropriate for its products sold through grocery stores?
A) horizontal integration
B) vertical integration
C) push strategy
D) pull strategy
Answer
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