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Question
Scenario: Silk Industries LLCSilk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions.If Silk Industries is interested in creating buyer demand that will encourage channel members to stock its products, it should employ ________.
A) a pull strategy
B) a push strategy
C) horizontal integration
D) vertical integration
Answer
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