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Question
Scenario: Scooters Inc.Scooters Inc. is a producer of pricey scooters. The company's profits come mostly from the sales of its luxury line that caters to the esteem needs of the rich population. Ben Driven, vice president of marketing for Scooters Inc., has been asked to review the company's pricing strategy.Ben knows that a pricing policy in which one selling price is established for all international markets is called ________.
A) worldwide pricing
B) value-based pricing
C) dual pricing
D) arm's length pricing
Answer
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