Question

Scenario4-6
Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.
With reference to Maslow's hierarchy theory, which of the following needs would the fourth advertisement most likely satisfy?
a. Self-actualization needs
b. Need for affiliation
c. Growth needs
d. Psychological needs

Answer

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